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Re-Emerge as Dotcom
Affiliation Networks this week will shed its somewhat mundane moniker for what it feels is a more jazzy dotcom title. Re-christened as Snowball.com, the San Francisco-based content company will promote its new name with a $1-$2 million trade and consumer effort breaking the week of Sept. 13 to raise its profile for users and advertisers, as well as potential investors being wooed for an IPO the company hopes to hold in the first half of 2000.
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