IQ News: AdForum Expands With AdFolio Search

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AdForum.com, the Hoboken, N.J.-based advertising community portal and online agency directory, today launched AdFolio, a searchable online library of advertising creative work. Linked from AdForum.com’s homepage, AdFolio features 2,300 executions of print, television and interactive ads–with 4,000 more to come–that can be searched by criteria such as media type, brand, industry category, agency, country and production company.
“AdFolio provides an easily accessible way for advertisers and agency account executives to watch their competition and benchmark their market worldwide,” said Sofia Arhall, AdForum’s publisher.



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