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AdAuction is betting that the live auction model isn’t the only way to hawk Internet ad space to media buyers.
Today the San Francisco-based company launches Opportunity Exchange, a 24-hour ad marketplace on the Web where inventory will be sold at a flat rate, first come, first serve. The company says this marks a first step toward a hybrid model that combines the dynamic pricing of auctions with around-the-clock availability.
Since its first auction in February 1998, the company’s MarketPlace and Tune-In real-time Web-based auctions have sold space from 160 sites ranging from Mountain View, Calif.-based
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