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This week AdAuction will use its real-time, dynamically-priced media auctions to go beyond the banner, selling print advertising in its first-ever auction of traditional media. The San Francisco-based company will auction space in at least five publications including the New York-based performing arts
magazine Stagebill.
“This is the first step, with broadcast and outdoor to follow,” said Neil Cohen, vice president, business affairs for AdAuction. Cohen felt the move wasn’t really much of a leap for AdAuction.
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