IQ Insider

Brand Builder
By Adrienne Mand
Jonathan Anastas has gone from rebel punk rocker to maverick Internet geek to the unlikely role of industry curmudgeon, all by the age of 32. Born and raised in Massachusetts, Anastas, now vice president, account director, at Think New Ideas, Los Angeles, played bass in hardcore bands Slapshot and DYS before heading to the University of Massachusetts at Amherst, where he studied political science and economics.
His involvement with campus political campaigns for others and as student attorney general sparked an interest in advertising, and Anastas honed his skills in the media and client services departments of Mullen Advertising in Wenham, Mass.,