IQ Analysis: Web Networking

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In teaming with local TV news stations, Internet Broadcasting Systems plans to make its own news.
Calling itself the nation’s newest network, New York- and Minneapolis-based Internet Broadcasting Systems has begun rolling out dozens of local TV news Web sites, seeking to reach 42 markets in all by the end of the year.
So far, IBS has created 20 sites, most of which partner with the top local TV news station in its given market. And like those local affiliates, IBS’s Web sites are both independent and linked, creating and sharing both content and ad sales across the network.

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