IProspect Acquires Range Online

NEW YORK Aegis North America search agency iProspect said it has acquired the Fort Worth, Texas-based search shop Range Online Media for an undisclosed amount.

The Watertown, Mass.-based member of Aegis’ digital-focused Isobar network said it plans to assimilate Range into the growing collection of 21 iProspect offices worldwide. Going forward, current Range president Misty Locke will eventually assume the role of chief strategy officer of iProspect.

Range, which on its Web site claims to have generated $1 billion in online revenue, works with brands such as Calvin Klein, Macy’s and Toshiba. IProspect executives cited the agency’s strength in the luxury, retail and hospitality categories in touting the deal.
“Bringing the Range Online Media team into the iProspect family is a perfect fit on many levels, from our shared commitment to client relationships and world-class customer service to our established histories of industry leadership,” said iProspect president Robert Murray. “Our respective client bases represent the most sophisticated and demanding online marketers in the world, and our combined expertise and technology leadership will serve as the core of a search marketing firm without rival.”