IPG's Frontier Wins $80 Mil. Church & Dwight Account

NEW YORK Church & Dwight has chosen Frontier Communica-
tions, a spinoff of Interpublic Group’s Universal McCann, to handle its estimated $80 million media account, sources said.

New York-based Frontier, which sources said would probably be renamed, was launched to be a catchall for new business posing conflicts for the UM network’s larger media shops.

Also in the pitch were incumbent RJ Palmer, a New York independent that has held media buying and planning duties since 1997, and WPP Group’s Group M, which pitched through its Maxus division, sources said.