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NEW YORK Teams from two holding companies—WPP Group and Interpublic Group—have advanced in Dell’s global marketing services review, with final presentations slated for mid-October, sources said.
Revenue on the global account, which includes advertising, digital, direct marketing and media duties, is estimated at $100 million. Dell spends approximately $700 million annually in global measured media.
IPG has put forth a collection of agencies representing different disciplines, while WPP is offering to create a dedicated unit made up of individuals from different disciplines, said sources.
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