IPG Will Pick Up Nearly All Pieces of Bank of America

NEW YORK — Interpublic Group stands to gain most of Bank of America’s creative communications business – including public relations, interactive and multicultural marketing, following its successful defense of BofA’s $170 million consumer- and affluent-market account, a client representative said.

IPG last week beat Omnicom Group for the account following a two-month holding company shootout. More pieces of the client’s communications business will follow, including an assignment for BofA’s Asset Management Group handled by Omnicom’s BBDO, according to BofA representative Brand Russell.