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CHICAGO — The Interpublic Group team of Campbell-Ewald and DraftWorldide has prevailed in the review for the U.S. Postal Service’s $100 million account, the client confirmed.
The selection had been expected [Adweek Online, July 23].
C-E in Warren, Mich., and Chicago-based DraftWorldwide will form “a single entity” to service the business, according to Larry Speakes, manager of postal advertising.
Finalists for the business along with the winning team were Foote, Cone & Belding in New York, pitching with Frankel, Chicago; and Havas agencies Arnold in Boston with Brann Worldwide, Wilton, Conn.
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