IPG Team Wins Nokia’s Pan-European Account

NEW YORK Nokia has selected a team of agencies from Interpublic Group to handle the pan-European marketing of a next-generation cell phone that will communicate via text, voice, video and photographs, sources said.

Estimated revenue on the creative assignment, which includes traditional ads, as well as interactive, direct and events marketing, is $13-15 million, sources said.

That revenue will be split among a handful of IPG shops, including Lowe, R/GA, Draft and Jack Morton, said sources. Initially, the plan is to launch a pan-European campaign. Over time, however, the assignment is expected to expand to include the U.S. Sources said the business would be run out of Lowe’s London office.

The agencies either declined comment or could not be reached, and the Espoo, Finland-based client could not immediately be reached.

The IPG team bested four other contenders, identified by sources as Grey Global Group’s Grey, which handles Nokia’s $70 million U.S. account; Omnicom Group’s DDB; Havas’ Euro RSCG; and WPP Group’s Bates, which handles Nokia’s cell-phone business in Asia.