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NEW YORK Nokia has selected a team of agencies from Interpublic Group to handle the pan-European marketing of a next-generation cell phone that will communicate via text, voice, video and photographs, sources said.
Estimated revenue on the creative assignment, which includes traditional ads, as well as interactive, direct and events marketing, is $13-15 million, sources said.
That revenue will be split among a handful of IPG shops, including Lowe, R/GA, Draft and Jack Morton, said sources. Initially, the plan is to launch a pan-European campaign.
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