NEW YORK A team of Interpublic Group agencies led by Draft has landed global creative and media duties on Computer Associates International, IPG has confirmed. Estimated billings are $150 million.
Other IPG shops that will work on the business include Initiative (for media duties) and Jack Morton Worldwide (event marketing). Brand identity shop FutureBrand, promotions agency Momentum and The Martin Agency will be available to contribute as needed, IPG said.
The business is shifting from WPP Group’s Young & Rubicam and Mediaedge:cia. Y&R was notified of the decision on Wednesday night, said sources.
“The Interpublic team recognized our changing needs and custom-designed a team for us that provides best-in-class resources to support the way we will go to market in the future,” said Joan Blackwood, svp of global marketing at Computer Associates in Islandia, N.Y., in a statement.
The marketing duties span 50 countries, so the business will be served via regional hubs in New York, London, Sao Paulo and Hong Kong, IPG said. The effort will be led, however, by the New York office of Draft. IPG CEO David Bell was said to be instrumental in negotiating the shift.
This story updates an earlier item with confirmation and additional details about the account shift.
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