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NEW YORK Interpublic Group is in advanced talks to merge Deutsch and Lowe, sources said. The agencies and IPG declined to comment, but sources said the talks have heated up in recent weeks and a decision could be coming soon.
Such a combination would give Deutsch global reach and amplify Lowe’s offering in the U.S. Sources cautioned, however, that past talks had failed to produce a merger and obstacles remain before the two agencies can come together.
Globally,
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