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NEW YORK Interpublic Group on March 27 will host a daylong conference to discuss the company’s strategic direction, operations and financial performance, the holding company said on Monday.
The conference, which IPG CEO Michael Roth first flagged in November, will be geared toward investors.
Although IPG has participated in similar conferences, such as those run by UBS and CSFB, the company has not hosted one in recent years. The focus will be on agency brands and their respective positioning, as well as how IPG intends to measure their future performance.
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