SAN FRANCISCO – General Motors said last Friday that it is expanding a spot media buying pilot it began last year in San Francisco to include six major West Coast markets, including Los Angeles, San Diego, Sacramento, Fresno; Portland, Ore. and Seattle, Wash. The unit is a specially formed Interpublic entity made up of staff from McCann-Erickson and Lintas. Separately, GM’s estimated $500-million national TV consolidation is expected to pick up speed shortly after Thanksgiving. One media exec involved said presentation possibly will occur in the week following the holiday. The three shops vying for the business are Leo Burnett, Lintas and D’Arcy Masius Benton & Bowles.
Copyright Adweek L.P. (1993)
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