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NEW YORK–Interpublic Group on Wednesday confirmed that it has hired Goldman Sachs to “explore strategic alternatives” for its NFO WorldGroup market research firm.
IPG is thinking about selling the specialty operation, in part to increase cash flow but also because it’s not considered a core offering, sources said. An IPG representative declined to elaborate beyond the company’s brief written statement.
Previously, IPG said it was exploring alternatives for another non-core asset: the motor sports division of Octagon.
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