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Interpublic Group has quietly folded Sandbox, the New York-based unit it created three years ago to win a share of Johnson & Johnson’s communications planning duties in North America.
Unit president and chief creative officer Wayne Fletcher (pictured) and an assistant have joined IPG’s McCann Erickson, where Fletcher has assumed the new position of innovation partner.
The creation of Sandbox was key to IPG winning a significant chunk of the North American communications planning account, alongside Naked and WPP Group’s JWT.
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