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NEW YORK At least four suitors have emerged as bidders for Interpublic Group’s NFO WorldGroup, sources said. They include WPP Group, United Business Media and Aegis Group, sources said.
In addition, Hellman Friedman, the private equity investors who took a stake in Young & Rubicam prior to that company’s IPO, is said to have looked at NFO’s books. IPG’s current focus is said to be on finding a strategic buyer for the market research firm, rather than an investor like Hellman Friedman.
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