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Lintas:N.Y. is seeking help from its fellow Interpublic Group agencies in the current push for new, revised “Taste It All” ads on Diet Coke, several sources close to the account said last week. IPG’s circling of the wagons on Diet Coke could be a reaction to a reported raid on the $80-million business underway by Hollywood’s Creative Artists Agency.
With Linttas scrambling to come up with new ads for “Taste It All”–which hasn’t had the same impact as its predecessor, “Just for the Taste of It”–sources said the agency is drawing on the resources of other IPG units to help on Diet Coke, including Lowe & Partners and Dailey & Associates/L.A.
Meanwhile, sources said that Lintas is continuing to search outside the agency for new creatives to work under creative head Tony DeGregorio.
Coke couldn’t be reached.
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