New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted Moudis Associates. Initiative's 95,000-square-foot home is now an homage to the people who work there, with inviting lounge areas and communal workspaces, a coffee and snack bar, and even beer on tap.
With an eye to Initiative's core behaviors—fast, brave, decisive and simple—four distinct "neighborhoods" can be found in the facility. The office was made to ensure no one worked in a void, and its 380 employees are encouraged to sit in a different spot every day.
"The space was designed to be a fun, collaborative space to inspire our people to do the best work of their careers," said CEO Peter Mears. "We wanted the space to be a place that our team members can be proud of, a space where they would enjoy spending their time."