Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group said it has closed a deal to acquire Reprise Media, a New York-based search marketing firm.
Reprise works on search advertising and optimization campaigns for clients such as Martha Stewart Living Omnimedia, Microsoft and USA Today. While it has some direct client relationships, it often partners with other traditional and interactive agencies, including IPG shops Deutsch, Universal McCann and ID Media.
IPG said Reprise would continue to operate as a standalone entity led by founders Josh Stylman and Peter Hershberg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in