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Interpublic Group is bringing back its Advantage International sports marketing brand, which was founded in 1983, purchased in 1997 and absorbed into IPG’s Octagon sports sponsorship and personality management practice.
Tom Haidinger is Advantage International’s new president. He has worked for Capital Sports; Major League Soccer; Genesco Sports Enterprises, Six Flags Entertainment and, most recently, his own consulting firm. Because of the unit's inclusion in Octagon, there was no previous president.
Octagon, now one of the global industry's largest sports marketing entities, was created in 1997 by Frank Lowe, the English founder of Lowe & Partners Worldwide which was purchased by IPG.
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