Interpublic Group has aligned its single-office Dailey shop in West Hollywood, Calif., with corporate sibling Draftfcb.
In recent years, there has been speculation that IPG was considering merging Dailey into another of its units in Los Angeles. Both Dailey — which at this point remains an independent entity — and Draftfcb work on assignments for Nestle.
As a result of the realignment, Tom Lehr (pictured), the Dailey evp, managing director who has overseen account management and new business, has been promoted to president, replacing Bruce Miller who becomes vice chairman, a position he held prior to becoming CEO in 2006.
Dailey chief creative officer Steve Rabosky has left the agency. His duties are being absorbed by three execs: Gabrielle Weinman, most recently a group cd at independent Ignited; and two longtime Dailey staffers: Richard Bronshvag and Bill Waldner, both of whom become evps and cds.
Weinman — who earlier in her career spent more than 15 years as cd, interactive and relationship marketing at Team One, working on Lexus — assumes the new Dailey role of evp, creative integration director. Sources said that given her background, she would play a large role in leveraging Draftfcb resources for Dailey’s clients which include Dole, TurboTax, Ford of Southern California and Honda Motorcycles.
In recent years, Dailey has struggled after losing the $250 million Safeway broadcast account in 2006. Bruce Miller assumed leadership of the agency after that loss.
Rabosky had been CCO at Saatchi & Saatchi, Los Angeles, and Ammirati & Puris, London, before joining the IPG shop in 2006. He had also been a cd at TBWA\C\D.
In a statement, Dailey explained the change: “Interpublic Group saw an opportunity to strengthen its Dailey brand by aligning it more closely with Draftfcb. This move provides Dailey and its clients with access to Draftfcb’s extensive tools and resources as well as a global network. While the two agencies will continue to operate independently, this alignment should immediately benefit Dailey’s current clients and hopefully others down the road.”