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BOSTON Re:Think Group next week breaks a multimedia campaign designed to help small Iona College in New Rochelle, N.Y., compete for prospective undergraduate and MBA students in an increasingly competitive Northeastern college marketplace.
“Some of these schools, especially New York University, as well as Fordham, do have a robust ad presence in the New York metro market,” said Keith Goldberg, co-creative director at independent Re:Think in Stamford, Conn. “This campaign represents Iona’s emergence as a midsize school that is seeing academic rankings and a higher profile from its athletic teams spurring interest among area students who might have chosen NYU or Fordham.”
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