IOC: Decision Looms in Global Competition

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NEW YORK The International Olympic Committee hopes to select an agency by next week in a review for its global creative account now at TBWA Worldwide, IOC marketing director Michael Payne said on Tuesday.

Payne said the review was part of a company-wide evaluation of all outside resources, which was triggered in part by the installation of a new IOC president in 2001 [Adweek, June 16]. Jacques Rogge succeeded Juan Antonio Samaranch in that role.

The finalists in the review are Omnicom’s TBWA and Publicis Groupe’s Saatchi & Saatchi, both in New York; WPP Group’s Rainey Kelly Campbell Roalfe/Y&R in London; and boutique Siltanen/Keehn in El Segundo, Calif.,



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