Today we relaunch Adweek.com. After nearly four decades of corporate ownership, this is Adweek’s first major initiative as a stand-alone company. For staffers long-standing and new—all deeply passionate about Adweek—this is an incredibly proud moment and important inflection point for our brand and our core mission to serve the brand-marketing ecosystem.
The new Adweek.com is designed to offer our editorial, advertising and native content in a dynamic way. Whatever the screen, we will continue to serve you best-in-class product, with all our content now flowing through five verticals: Creativity, Digital, Agencies, Brand Marketing and TV/Video. The site is also more flexible and scalable; users will see more vibrant and varied layouts for text and video content, while our advertisers will be showcased in a number of new ways. We welcome your feedback to help shape our site’s evolution.
As the business of marketing and media continues to be disrupted and recast, our tireless chronicling has helped our brand grow from a respected but rather niche industry journal into a source of daily marketing insight read by millions around the world. More than 8 million visitors visit our site each month, many of them attracted by our robust social media presence. Our Facebook audience has grown 24 percent over the past year (we now have more than 523,000 fans) and our content on the social network reaches 2.5 million people every week. We also continue to see massive engagement on Twitter, where we have 537,000 followers. And while we’re having a great deal of fun engaging consumers on newer platforms like Snapchat, we’ve also seen an explosion of interest on LinkedIn, where our following has grown 150 percent to 588,000 in the last year.
Certainly, these numbers are a great point of pride for all of us at Adweek. This growing following inspires us as we work every day to serve and engage with the marketing, media and tech professionals whose devotion makes us successful and so influential. This relaunch reflects the reality that as technology changes how users consume news every day, we must change too in order to remain competitive, relevant and to truly serve our audience and clients.
Like most things worth doing, this redesign—timed to debut on the eve of the Super Bowl, the highest-profile event in advertising and one of the busiest times of the year for us—was a major source of empowerment for all involved. A big thank you to those across our editorial, sales, marketing and product development teams for their hard work on a tight deadline.
We are thrilled to have Adweek.com 3.0 off the bench and in the real Big Game: helping you do your job better in the disrupted and dynamic world rapidly unfolding into the future.