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Tristan Walker has one question for consumers: “Have you ever seen a black man shave?”
As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color—and their specific challenges—are omitted from the mainstream discussions around personal grooming.
Bevel Mirrors, a new campaign for the ecommerce brand, seeks to start correcting the imbalance by featuring 10 videos of customers sharing their stories about shaving, coming of age and the obstacles to personal expression—all while in the vulnerable and intimate situation of shaving themselves on camera.
“The fact that I’m 33 years old now, and in my entire life I have not seen anyone like me shave—it’s a problem,” Walker said.
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