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Nick Brien, CEO of Interpublic Group’s media agency management arm Mediabrands, said he is bracing for a “modest decline” in ad spending in 2009, although he cautioned that the fragile economy makes forecasting difficult at the present time.
Brien spoke yesterday during the Reuters Media Summit in New York.
“I’ve got forecasters looking at this on a daily basis, it’s moving so fast,” Brien said at the conference. “A month ago, I would have said flat spending year-on-year, and now we’re looking at a modest decline.”
“No one can give an accurate sense of what’s going on next year,” he said.
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