Internova Basks in Red's Glow

Red has been tapped to help name and introduce two lines of soy and rice beverages in the U.S. and Canada next year.

The assignment from consumer packaged goods concern Internova will be handled out of Red’s offices here and in Mill Valley, Calif. The work includes pro-duct naming and package design, brand-building strategies, online and offline advertising, and the creation of in-store and product support materials.

Spending for the client in St. Lambert de Levis, Quebec, will initially be in the seven-figure range, according to Jennie Smith Wilson, Red’s managing director.