Internet taking the lead on multicultural content

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

By Todd Wasserman

"What's general market? Is it black and brown or Caucasian?"
  Monique L. Nelson of UniWorld's opener to a Monday afternoon Advertising Week panel titled "Inside Men: Content Pros and the Multicultural Consumer" was certainly provocative, though the panelists never really got the bottom of the issue.
  Perhaps that's because the answer seemed to be: Who cares about the general market? The Internet seems to have mooted the concern. For instance, Kevin Frazier, a host of Entertainment Tonight, said he was frustrated by ET's lack of interest in covering events related to African American celebrities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in