Internet Marketing Agencies Continue to Slide

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

IXL’s latest cutbacks underscore the growing pains—and in many cases outright contractions—being suffered by interactive marketing firms nationwide.

Atlanta-based iXL is consolidating its Massachusetts operations at its Wakefield, Mass., office, said iXL representative Bill Getch. IXL em-ploys 315 in its combined Wakefield and Cambridge, Mass., locations; sources said up to half of those people were told they were being let go.

Getch declined to confirm any layoffs as a result of that consolidation and declined to comment on reports of sizeable layoffs at iXL’s 115-person San Francisco office.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in