Internet Florist Taps Minneapolis Shop Hunt Adkins

Online floral retailer InternetFlorist.com named Hunt Adkins agency of record for its $2 million account.
The Minneapolis agency will provide content development, strategic marketing, advertising and graphic design work for the St. Paul, Minn.-based company.
Company president Tom Johnson said he was impressed with Hunt Adkins’ strategic and creative capabilities. He also cited the agency’s connection to Ogilvy & Mather through the creative consortium known as The Syndicate.
InternetFlorist.com has been selling floral arrangement and gifts over the Internet for more than four years. The company also operates a site, VirtualFlorist.com, that allows users to send virtual flowers over the Internet. –Aaron Baar