Internet Bank Ad Campaign Has Appeal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK–Internet bank Smile is launching an ad campaign that puts a new twist on the term ‘bananas,’ which in some circles is slang for money. The U.K.-based financial firm is placing stickers that carry the bank’s logo and the words ‘Top Banana’ on fruit sold in supermarkets because it hopes its customers will save bananas with Smile while they eat bananas.

“Advertising on fruit isn’t really what you’d expect from a bank,” said Bob Head, chief executive of Smile.co.uk.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in