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After establishing itself as a leader in the Internet’s first wave, Avenue A/Razorfish is retooling for the Web 2.0 era: It has formed a new unit devoted to emerging technologies. It’s the latest agency to set aside resources to figure out the fast-changing digital media landscape.
Called Advanced Marketing Solutions, the small unit will share agency experiences in areas like interactive video, mobile, gaming and social networking across the Avenue A/Razorfish network of agencies in the U.S.,
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