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NEW YORK Web ad spending passed the $3 billion mark in the third quarter, putting it on track to top $12 billion for the year, according to the Interactive Advertising Bureau.
The IAB and PricewaterhouseCoopers estimated third-quarter Internet ad spending at $3.1 billion, a 34 percent increase from Q3 2004.
Based on the typical fourth-quarter surge in marketing activity, the IAB expects 2005 spending will rise above $12 billion, which would represent at least a 25 percent increase from last year.
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