INTERNATIONAL: Say More

Britain’s self-proclaimed fastest-growing agency has set phone wires buzzing with its latest British Telecom campaign, as the recently privatized company goes head-to-head against Mercury Communications. Simons Palmer Denton Clemmow and Johnson, whose well-known Nike and Wrangler campaigns tapped into the anxieties and desires of the youth market, won BT’s consumer business from J. Walter Thompson two years ago when competition forced the phone company to toughen up its image. The five-year-old, $88-million shop came in with a $24-million TV, print and poster campaign aimed at stimulating longer and more frequent calls.