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LOS ANGELES Inter/Media Advertising has created a foundation aimed at helping nonprofit organizations drive fundraising through direct response media, the agency said.
The Inter/Media Foundation will take on one pro bono account each quarter, said Inter/Media president Robert Yallen, who is leading the unit. The group will script and film a television commercial locally in the Los Angeles area, and distribute spots, which will include the organization’s fundraising phone number and Web site address, to TV and radio stations across the country, Yallen said.
“We’ve
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