MOUNTAIN VIEW, CALIF. – Get ready to play along with the contestants on Jeopardy and Wheel of Fortune. Or second-guess your favorite football coach predicting plays. Through the magic of interactive television, viewers will be able to participate in their favorite TV programs. Interactive Network Inc., Mountain View, Calif., begins offering service in Chicago next month and plans to add several major markets in the spring and fall of 1994. Interactive Network will offer 20-hour-a-day programming that allows subscribers at home to ‘play along’ with television on a simultaneous or ‘real time’ basis with or without cable installation. Viewers use a hand-held wireless control unit. Interactive Network developed a 30-minute infomercial featuring Chicago Cubs first baseman Mark Grace, which breaks in Chicago in mid-September. Omega Productions/S.F. created the infomercial.
Copyright Adweek L.P. (1993)