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Following a spring effort that introduced its Centrino mobile-technology chip to business professionals, Intel launches an estimated $60 million campaign today to convince consumers that wireless computing is as much a part of daily life as cell phones and Blackberrys.
The effort from Havas’ Euro RSCG MVBMS Partners in New York kicks off with two TV spots that promote this Thursday as “One Wireless Day,” during which Intel will set up “wireless hot spots” at thousands of locations nationwide.
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