Intel Scales Everest's Heights in New York

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NEW YORK When creatives at Euro RSCG MVBMS Partners and director Errol Morris sought to re-create Mt. Everest for Intel’s $60 million campaign introducing Centrino, a wireless technology, they considered peaks in New Zealand and Canada. But it turned out they didn’t have to look much further than their own New York backyard.

The five-commercial campaign, which broke on Monday, features people using laptops in a variety of locations that are WiFi “hot spots,” where computers can connect to the Internet wirelessly.

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