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CHICAGO Progressive Corp. has tapped WPP Group’s Ogilvy & Mather to develop a brand strategy for its network of independent insurance agents following a review, a company representative confirmed.
Sources pegged annual billings at $25-30 million. The rep for the Mayfield Village, Ohio, company declined to confirm that figure. An Ogilvy representative could not be reached.
The Progressive rep declined to give a timetable for work from Ogilvy’s New York office. “The overriding objective is to continue to build the brand with these constituencies [agents and their customers] and grow this area of the business,” the rep said.
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