Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Wausau Insurance reinforces the business strategy that it provides better cost-benefit value than competitors in a new advertising campaign breaking this month.
The new work, tagged “Bottom line, a better value,” was created by independent Chicago shop Cramer-Krasselt. Advertising breaks this month and will run through 2004. Print executions appear in Fortune, CFO, The Wall Street Journal and other business publications.
Two 15-second television spots emphasize that the Milwaukee insurer has a proactive approach to risk management to help customers with their bottom line.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in