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ATLANTA The Independent Insurance Agency and Brokers of America has enlisted Publicis in the West to promote its Trusted Choice brand, the client confirmed.
The Seattle shop was a late entrant into a review that had been limited to Southeastern shops, according to Jeff Myers, vice president of communications for the Alexandria, Va.-based trade association.
Myers’ search had led him to Florida’s The Zimmerman Agency in Tallahassee and The Dalton Agency in Jacksonville; and Atlanta’s Austin Kelley Advertising, an Interpublic Group shop, and independent The Morrison Agency.
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