Insider: The Beer Industry's Silva Bullet

Mark Silva is the quintessential Internet entrepreneur. In 1995, he quit his day job at Bernard Hodes Advertising to found Real Beer Inc., a Web publisher and online marketing consultant for brewers. In short order, Silva maxed out his credit cards, moved the company into a friend’s flat and used another friend’s server to get started. He even convinced his wife to take two years off from her job as a television producer so they could travel the country in a trailer making contacts and evangelizing the medium’s potential to beer marketers.