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BOSTON InnoCentive, an online business venture of Eli Lilly and Co., has selected PJA for advertising and marketing services. The budget is approximately $2 million.
PJA of Cambridge, Mass., will develop a global image campaign designed to drive traffic to the Web site, Innocentive.com, which serves as an online forum allowing scientists and corporations (specializing in chemistry and biology) to collaborate and interact. Print and online efforts will be the focus, but trade show support and direct response elements are also on tap, according to the agency.
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