Innocean USA's First Chief Creative Officer Will Guide Campaigns for Hyundai

Eric Springer is in the driver's seat

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Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency.

Springer most recently served for a year as creative chief at ad shop Ignited and has also held senior posts at FCB West, Pitch and Deutsch L.A. During his 15-year run at the latter, during which he ultimately served as executive vice president and creative director, Springer worked on a pair of well-regarded Volkswagen Super Bowl spots: "Punch Dub" (2010) and "The Force" (2011).

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