Initio, Horwath Join Forces

Initio, a Minneapolis agency, has formed a marketing partnership with Mary Horwath, former marketing executive with Rollerblade Inc. and Sled Dogs Co.





Horwath was vice president of marketing for Rollerblade when the company burst onto the national scene and most recently was chief operating officer for Sled Dogs, a snow-skate company. Initio has worked on marketing projects for Sled Dogs in the past year.





With Initio, Horwath will work on a national campaign for Emplast, a Chanhassen, Minn.-based plastics manufacturer. The company is currently working on a line of sports equipment products. Initio’s client list includes Honeywell, K-2 Inline Skates, Metacom and Red Wing Shoes.





–Ellen Rooney Martin





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