Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group’s Initiative has hired Jennifer Nyhan as vp, group account director to run the shop’s Cadbury Schweppes Americas Beverages business.
Initiative won the account in January after a review. Mediaedge:cia was the incumbent. For the first 11 months of 2007 the client spent $80 million on ads according to Nielsen Monitor-Plus. The 2006 total spend was approximately $140 million, per Nielsen.
Nyhan will be based in Los Angeles and report to Alan Cohen, president of Initiative’s West Coast operations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in