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Initiative Media’s new division, IM Partners, appears poised to win the $7 million media account of Gordmans department store chain, sources said.
IM Partners, based in Los Angeles, was expected to be awarded the media buying and planning business after a brief review that also involved Chicago media shops Carat USA and CIA USA, sources said. An Initiative Media representative confirmed IM Partners was involved in the pitch, but would not offer further details. Other agency officials declined comment.
IM Partners was launched by Initiative Media in January to offer media buying services to smaller clients and advertising agencies.
Michael Hammond, advertising director for the the Omaha, Neb.-based
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